Client = MARVIS Toothpaste
The brief
Create a campaign tagline for MARVIS Toothpaste – an Italian toothpaste company that has sexy/artsy packaging/flavors. Target trendy consumers who want to elevate their hygienic experience to more than the generics like Crest or Colgate. (Worked with Zoe Maxey, Megan Pieczonka, Yiting Li, & Dylan Antigua).
The work
“For the creative tooth.”
Plays into the act of having a sweet tooth for being artsy and elegantly unique. Personalizes the message in that it talks to a differentiating characteristic of the target consumer. Moreover, plays directly into the industry with the inclusion of tooth – for a toothpaste brand, obviously.
Client = The J. Peterman Company
The brief
Submit a 150-200 word piece of catalogue copy written in the J. Peterman style. The Peterman style is typically a narrative that deftly and imaginatively combines historic and/or cultural details with compelling product features (materials, design, uses) in a seamless, persuasive story. I selected the Bargeman’s Cap worn by those on the Erie Canal. I won best out of the ADV 615: Creative Brain class.
The work
Client = 1-800-Flowers
The brief
Create a 60 second radio commercial for 1-800-Flowers around Valentine’s Day.
The target is significant others, married or in an amorous relationship at some level. Forgetting or mishandling this holiday can have dire consequences for a relationship. Handling it right can score points. (Worked with Dylan Antigua).
The work
Client = Amazon
The brief
Create a Media Plan for the Amazon Echo Show 15. Present findings to Amazon employees. (Worked with Kendra Leavitt, Zoe Maxey, Grace Leonardi, & Yiting Li).
The work
Client = Google
The brief
Create a guerilla/outdoor concept promoting Google’s KidKeeper (imaginary) product – a bracelet for children with an embedded GPS signal that allows parents to locate family members at crowed venues.
Target audience wants peace of mind, relief from the anxiety, even tragedy of a missing child. (Worked with Grace Leonardi).
The work
Client = Panasonic
The work
“Peak Performance”
Plays into Panasonic having an exceptionally functional array of products and solutions - making clear Panasonic is not just a big brand, but one that performs at the highest level. Seamlessly aligns with a rollout at the 2024 Paris Olympics - where athletes of all sports seek their peak performance. Also, conveniently keeps P’s consistent: Panasonic, Paris, Peak, Performance.
The brief
Write a Panasonic tagline(s) that powerfully communicates the brand’s core benefit, promise, purpose. Currently, Panasonic has high brand awareness, but less respect/prestige. Your audience includes retail customers, industrial/corporate customers (medical, broadcast, education, e.g.), investors, employees, etc. Imagine its debut in a major integrated campaign during the 2024 Olympic Games in Paris. (Worked with Dylan Antigua).
