I have always been interested in why people gravitate towards certain products/ideals and how people strategically organize campaigns to amplify audiences and messaging which led me to double major in Psychology and Political Science at Grinnell College in the Iowa. I got to conduct insights on human behavior and be front-and-center at various political candidate stops amid the historic 2020 Iowa Caucus season.

Next I wanted combine my loves for target audience decision making with one I have had throughout my life: art and creativity. I applied and was admitted into an advertising master’s program at the best communication school in the world, the S.I. Newhouse School of Public Communications at Syracuse University. There we were told that this one year master’s program would cover 4 years worth of material…and it sure did. We got to work with real brands, agencies, and clients across rotated groups within our cohort. One project we did involved a pitch completion at JMA Wireless Headquarters - a leading 5G manufacturer - and won! I was hooked. I got to see the reward of all the research, insights, strategic planning, and creative executions.

After completing my program in the summer, I landed a 10-week gig at TMA (The Marketing Arm) - best known in 2024 for their State Farm commercials. I worked on the Consumer Strategy team and did target audience research, social listening, and cultural trend analysis for various brands from Goodyear to Ocean Spray.

I am excited for what is next for me and I continue to write my story…